Xijiu Matured Liquor Schnapsverpackung vum Chengdu Times Fashion Art Design Co., Ltd

D'Wierk Xijiu Matured Liquor Schnapsverpackung vum Designer Chengdu Times Fashion Art Design Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Platin an der Wettbewerbskategorie Verpackungsdesign.

PlatinVerpackung· 2025

Xijiu Matured Liquor Schnapsverpackung

vum Chengdu Times Fashion Art Design Co., Ltd

Client: Guizhou Xijiu Co..ltd

A' Design Award an Platin Gewënner an der Kategorie Verpackung

1,199,187

Verifizéierte Präisgewënner

Präisstatus fir #163642 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Xijiu Matured Liquor Schnapsverpackung

Xijiu Matured Liquor ass en Verpackungsdesign fir eng chinesesch Schnapsserie. D'Fläsch behält déi klassesch Trommel-Silhouette vun der Mark a bezitt sech op déi ronn Form vun engem Stéck aus dem Palaismusée, eng Form, déi an der traditioneller chinesescher Kultur mat Vollstännegkeet an Harmonie verbonn ass. D'Altersangabe vu 15 an 30 Joer si per Laser wéi fléissend Bänner agravéiert. D'Kap huet eng véiersäiteg glécksverheeschend Form a léisst sech liicht opmaachen an zoumaachen. Bannendran weist eng originell Illustratioun am Holzschnëttstil d'Landschaft laanscht de Chishui-Floss an d'Zutate vum Brauprozess. Déi baussenzeg Këscht ass einfach ze droen an ze lageren.

D'Unerkennung

Iwwer den A' Design Award an Platin

Xijiu Matured Liquor Schnapsverpackung ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Xijiu Matured Liquor Schnapsverpackung weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Xijiu Matured Liquor Schnapsverpackung ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimensiounen & Verpackung: 150mm*50mm*180mm
Tags: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Produktiounstechnologie: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Design Erausfuerderung: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Fuerschung: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiratioun: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Projetdauer: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Operatiounsablaf: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Teammemberen: Xiaohu Feng
Xian Huo
Lei Wang