Lavazza Elogy Milk Kaffismaschinn by Florian Seidl

Platin Heemapparat · 2021

Lavazza Elogy Milk Kaffismaschinn

by Florian Seidl

A' Design Award an Platin 2021 in Heemapparat
CLIENT: Lavazza
Estimated Number of Design Views: 519,077
Verification code 4800BF54C5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Elogy Milk Kaffismaschinn

Dës Kaffismaschinn mat integréiertem Mëllechschaum bitt de komplette Package vun der italienescher Kaffiskultur: vun Espresso bis Cappuccino oder Latte. Den Design hëlt Inspiratioun vun italienesche Kaffi Geschäfter a Baren an ass eng Evolutioun vun Lavazza & # 039;s existéierend Form Sprooch. Et ass charakteriséiert duerch eng grouss, nahtlos Schuel mat dreidimensionalen Lavazza Logo op der Säit. Metal Akzenter ënnersträichen d'Haapt Touch Punkten wéi Hiewel, Drëps Gitter an UI. De Lavazza in Black System bitt och Peel-fäeg Kaffi Pods déi méi einfach kënne recycléiert ginn. Vill Aarbecht ass fir de Kaméidiniveau an den Energieverbrauch ze reduzéieren.

About the A' Design Award an Platin

Lavazza Elogy Milk Kaffismaschinn ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Lavazza Elogy Milk Kaffismaschinn weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Lavazza Elogy Milk Kaffismaschinn ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Press Kit

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits: Lavazza