Game Fuel Team Optic Champions Can Getränkedous by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2020
Game Fuel Team Optic Champions Can Getränkedous
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award an Eisen Winner in Verpackung Category
- 19,247
- Verified Award Winner
- Verify Award Status for #100576
The Design
About Game Fuel Team Optic Champions Can Getränkedous
Book Text: D'Game Fuel Team Optic Champions Dose ass eng limitéiert Editioun vun enger Gedrénksdous, déi fir d'Gaming-Communautéit entwéckelt gouf. Den Haaptpackagingdesign gouf ugepasst fir d'Optic Gaming Team ze reflektéieren, dowat d'Memberen wärend Turnéiere Weiss undoen. Weiss bild den Hannergrond vun der Dous, mat Akzenter a Gréng. Eng personaliséiert Illustratioun vun all Teammember gëtt als fotorealistescht Portrait presentéiert. Direktdrock, taktil Firnis an eng erhiewte, dräidimensional Finitioun embosséieren de ganzen Kierper vun der Dous. Eng mat Finitioun an ausgewielte Beräicher ënnersträicht d'metallesch Téin.
The Recognition
About the A' Design Award an Eisen
Game Fuel Team Optic Champions Can Getränkedous ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Game Fuel Team Optic Champions Can Getränkedous eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Game Fuel Team Optic Champions Can Getränkedous gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
- Inspiration
- Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
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