D'Wierk 2000 Meters Tee-Verpakung vum Designer Tiger Pan ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2020

2000 Meters Tee-Verpakung

vum Tiger Pan

Client: 2000meters Tea（Yunnan） Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

30,052

Verifizéierte Präisgewënner

Präisstatus fir #100794 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer 2000 Meters Tee-Verpakung

2000 Meter ass e Verpakungsdesign fir eng Schwaarzteemarke aus Yunnan, China. D'Serie ass a dräi Niveauen opgedeelt op Basis vum Ubaugebitt, der Qualitéit an dem Goût. Eng aachteckeg Form gëtt als gemeinsamt Symbol vun der ganzer Palett benotzt. Den ënneschten Niveau ass a Pabeier verpaakt, dem am meeschte benotzte Material, wärend déi mëttel a Premium Niveauen Metallbüchse benotzen. E klenge roude Bierg klëmmt uewen op der Büchs fir ze weisen, datt den Tee an héijer Héicht wiisst. Schwaarz a Rout sinn d'Haaptfaarwen, mat e bësse Wäiss an einfachen Illustratioune vun engem alen Bam, engem Pinsel a Jasmin.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

2000 Meters Tee-Verpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt 2000 Meters Tee-Verpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. 2000 Meters Tee-Verpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensiounen & Verpackung: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Tags: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Produktiounstechnologie: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Design Erausfuerderung: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Fuerschung: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiratioun: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Projetdauer: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Operatiounsablaf: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Teammemberen: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Bildnoweis: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie