Zhangyan Country Living Festival Primary Function: Ausstellungsraum vum Tongji Tiandi Neili Lab

D'Wierk Zhangyan Country Living Festival Primary Function: Ausstellungsraum vum Designer Tongji Tiandi Neili Lab ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Evenement an Happening Design.

SëlwerEvenement· 2021

Zhangyan Country Living Festival Primary Function: Ausstellungsraum

vum Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

A' Design Award an Sëlwer Gewënner an der Kategorie Evenement

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Den Design

Iwwer Zhangyan Country Living Festival Primary Function: Ausstellungsraum

Book Text: De Zhangyan Country Living Festival ass en Ausstellungsraum, deen fir en ländlecht Evenement zu Shanghai geschaf gouf. De Layout entsteet aus alen Transportcontaineren, déi versat, gestapelt, verschränkt an gedréint sinn, fir verschidde thematesch Beräicher ze forméieren. Eng Grupp vu Container ëmschléisst e Beräich fir Forumen, wärend eng aner Grupp e Beräich fir e Maartplaz definéiert. Lokal ewechgehäit Ressourcen wéi Holz, Stréi a Reet gi och benotzt. D'visuell Identitéit follegt dem Memphis-Stil an abstrahéiert lokal Motiver vu Bierg, Waasser, Fësch a Bréck. Den Aktivitéitsraum deckt 5000 Quadratmeter of.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Zhangyan Country Living Festival Primary Function: Ausstellungsraum ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zhangyan Country Living Festival Primary Function: Ausstellungsraum e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zhangyan Country Living Festival Primary Function: Ausstellungsraum ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

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Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensiounen & Verpackung: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Produktiounstechnologie: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Erausfuerderung: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Fuerschung: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiratioun: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Projetdauer: The project started in August 2019 in Shanghai and finished in November 2019.
Operatiounsablaf: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Teammemberen: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang