Problue Annual Posters Primary Function: Plakat vum JBBC Branding Consultancy

D'Wierk Problue Annual Posters Primary Function: Plakat vum Designer JBBC Branding Consultancy ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Fotografie a Fotomanipulatiounsdesign.

SëlwerFotografie· 2020

Problue Annual Posters Primary Function: Plakat

vum JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award an Sëlwer Gewënner an der Kategorie Fotografie

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Problue Annual Posters Primary Function: Plakat

Book Text: Problue Annual Posters ass eng Serie vu gedréckte Plakater fir eng Tauchmark. All Plakat weist een Modell, dee gläichzäiteg schécke Stadkleeder an een Tauchanzug dréit, sou datt den Iwwergang tëscht dem alldeeglechen Liewen an dem Tauchen sichtbar gemaach gëtt. Grobloe gëtt fir de Mann agesat fir Eleganz, a Rout gëtt fir d'Fra agesat. Tarnfarwen-Flossen weisen op d'Beweegung vum Stadliewen hin. Kontraster ginn absichtlech arrangéiert, wéi séier a rouëg, alldeeglech Kleedung an Tauchanzug, glat a schaarf. All Plakat moosst 420 op 594 Millimeter.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Problue Annual Posters Primary Function: Plakat ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Problue Annual Posters Primary Function: Plakat e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Problue Annual Posters Primary Function: Plakat ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensiounen & Verpackung: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Produktiounstechnologie: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Erausfuerderung: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Fuerschung: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiratioun: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Projetdauer: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operatiounsablaf: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patenten: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Teammemberen: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Bildnoweis: Jblossom Branding Consultancy Co., Ltd