Ugly Monster Iisstang-Verpackung by JBBC Branding Consultancy

Ugly Monster Iisstang-Verpackung by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Ugly Monster Iisstang-Verpackung

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Iisstang-Verpackung

D'Ugly Monster ass eng Verpackung fir e Produkt vun Iisstangen, hiergestallt zu Taiwan. D'Design weist eng gréng Figur mat enger rauer Uewerfläch, inspiréiert vun der Guave, enger Uebst, déi an der Stad Yanchao ugebaut gëtt. Fluoreszent Gréng gëtt der Figur en positiven a liewegen Ausgesinn. De Kierper an d'Been hunn en onausgeglachent Verhältnis, an d'Figur huet keng Hänn, wat der Form en witzegen Ausgesinn gëtt. D'Verpackung mësst 70 mm an der Breet, 195 mm an der Längt an 20 mm an der Héicht. D'Zil ass et, de Produkt ze promouvéieren an d'Opmierksamkeet op déi kleng Stad an hir Bauere ze lenken.

The Recognition

About the A' Design Award an Bronze

Ugly Monster Iisstang-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Ugly Monster Iisstang-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Ugly Monster Iisstang-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.