Wen Niang Giele Räiswäin Fläsch vum Tiger Pan

D'Wierk Wen Niang Giele Räiswäin Fläsch vum Designer Tiger Pan ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2020

Wen Niang Giele Räiswäin Fläsch

vum Tiger Pan

Client: Shenzhen Wanshengtang Industry Co., Ltd

A' Design Award an Gold Gewënner an der Kategorie Verpackung

40,991

Verifizéierte Präisgewënner

Präisstatus fir #101157 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Wen Niang Giele Räiswäin Fläsch

Wen Niang ass eng Verpackung, déi fir chinesesche giele Räiswäin entworf gouf. D'Fläsch ass aus Glas, wärend déi meescht giel Räiswäiner a Keramik verpaakt ginn. D'Glasfläch verléint Glanz an Textur. Eng Kran mat gespreete Flilleke ass op der Schëller vun der Fläsch agepräägt an deckt méi wéi 320 Grad vun der Uewerfläch of. De Kran huet eng héich Positioun an der orientalescher Kultur, wou hie fir Integritéit, Elegance, Gesondheet an e laangt Liewe steet. D'Fläsch moosst 90 Millimeter am Duerchmiesser an 260 Millimeter an der Héicht. Déi modern Form soll méi jonk Konsumenten uspriechen.

D'Unerkennung

Iwwer den A' Design Award an Gold

Wen Niang Giele Räiswäin Fläsch ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Wen Niang Giele Räiswäin Fläsch eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Wen Niang Giele Räiswäin Fläsch erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensiounen & Verpackung: Diameter: 90mm
Height:260mm
Tags: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Produktiounstechnologie: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Erausfuerderung: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Fuerschung: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiratioun: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Projetdauer: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operatiounsablaf: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Teammemberen: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Bildnoweis: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You