Kuniichi Liewensmëttel Package by Katsunari Shishido

Kuniichi Liewensmëttel Package by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Kuniichi Liewensmëttel Package

by Katsunari Shishido

Client: Cocodoru

A' Design Award an Gold Winner in Verpackung Category

70,149

Verified Award Winner

Verify Award Status for #101229

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Colors

The Design

About Kuniichi Liewensmëttel Package

Den traditionelle japanesche konservéierten Iessen Tsukudani ass net an der Welt bekannt. Eng Sojazooss-baséiert stewed Plat, déi verschidde Mieres- a Landbestanddeeler kombinéiert. Deen neie Package enthält néng Etiketten, déi traditionell japanesch Mustere moderniséieren an d'Charakteristike vun den Zutaten auszedrécken. Deen neie Logo ass entworf mat der Erwaardung datt dës Traditioun fir déi nächst 100 Joer weidergeet.

The Recognition

About the A' Design Award an Gold

Kuniichi Liewensmëttel Package ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Kuniichi Liewensmëttel Package eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Kuniichi Liewensmëttel Package erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.