2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten by Ruikang Xie

2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten

by Ruikang Xie

Client: Xiexie Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten

Text: D'2019 Admissions Wëllkomms-Package ass eng Geschenkbox, déi fir nei Universitéitsstudenten a Dongguan, China, virbereet gouf. D'Design vervollstännegt eng dräijähreg visuell Serie baséiert op natierlechem Wuesstum, déi vum Séien an Bléien bis zum Fruuchttrag féiert. Déi rout Lingnan-Litchi gëtt als zentrale Muster benotzt, an d'Säit vun der Boxöffnung ass mat enger hueler Litchi-Form ausgestanzt. Eng Holz-Postkaart ass lasergravéiert a kann zu engem dräidimensionale Litchi-Anhänger gefalt ginn. D'Box enthält Bréiwer, eng Canvas-Tut, eng Kaart vun de lokale revolutionäre Plazen, Abzeechen, Sticker a Pässer.

The Recognition

About the A' Design Award an Bronze

2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt 2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. 2019 Admissions Welcome Package DGUT Wëllkomms-Geschenkbox fir Studenten erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen