Hanwu Liquan 1974 Alkoholverpackung by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Alkoholverpackung by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Hanwu Liquan 1974 Alkoholverpackung

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #102146

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hanwu Liquan 1974 Alkoholverpackung

Hanwu Liquan 1974 ass e Verpackungsdesign fir eng chinesesch Alkoholserie. D'Fläsch ass aus transparentem, mattéiertem Glas mat gebrannten Golddetailer, wärend den Deckel an d'Etikett aus Metall gemaach sinn. Déi blo Faarf vun der Fläsch ass vu Jade aus der Han-Dynastie inspiréiert. Zwee Draachen, baséiert op Draachenmuster aus der Han-Dynastie, bilden dat haaptsächlecht visuellt Element. D'Form an d'Struktur suivéieren e minimalistesche, moderne Stil. Déi Verpackungsschachtel mësst 88 mm an der Längt, 88 mm an der Breet a 227,5 mm an der Héicht. Den Design presentéiert traditionell chinesesch Kultur an enger zäitgenësseschener Form.

The Recognition

About the A' Design Award an Bronze

Hanwu Liquan 1974 Alkoholverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hanwu Liquan 1974 Alkoholverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hanwu Liquan 1974 Alkoholverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019