Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign

Zu mëttelalterlechen Zäiten hu lokal Brauereien hire Béieralter an iwwer 600 Joer ale Fielsgeschniddene Kellere ënner dem Schlass Nürnberg gelooss. Fir dës Geschicht ze honoréieren, hëlt d'Verpakung vum "AEcht Nuernberger Kellerbier" en authentesche Réckbléck an d'Zäit. De Béierlabel weist eng Handzeechnung vum Schlass, dat op Fielsen sëtzt an en hëlzent Faass am Keller, agerummt vu Schrëftstécker aus vintage-Stil. Den Dichtungslabel mam Markenzeechen "St. Mauritius" an dem kupferfaarwe Kroonkork vermëttelen Handwierk a Vertrauen.

The Recognition

About the A' Design Award an Gold

Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Tucher AEcht Nuernberger Kellerbier Bavarian Béier Verpackungsdesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg