Sierra Cantabria Wäi_etikett by Estudio Maba

Sierra Cantabria Wäi_etikett by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Sierra Cantabria Wäi_etikett

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award an Sëlwer Winner in Verpackung Category

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Colors

The Design

About Sierra Cantabria Wäi_etikett

Sierra Cantabria ass en Etikettdesign fir eng Wäifamill, déi vun engem traditionelle spuenesche Wäigut produzéiert gëtt. D'Palette ass breet, dofir deelen d'Etiketten eng visuell Sprooch, während se subtil Ënnerscheeder tëscht de Fläsche behalen. Heraldesch Symboler, déi vun der Famill zënter 150 Joer benotzt ginn, gi mat enger kloerer Hierarchie vun typographeschen Elementer kombinéiert. D'System schaaft 53 Etikettkombinatioune fir Bordeaux- a Burgund-Fläschen. All Etikett gëtt op Kotengpabeier mat héijem Relief, Präegung a Lackstréch gedréckt. D'Zil ass eng klassesch an ausdrocksstaark Palette mat engem konsequente Markebild.

The Recognition

About the A' Design Award an Sëlwer

Sierra Cantabria Wäi_etikett ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Sierra Cantabria Wäi_etikett e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Sierra Cantabria Wäi_etikett ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba