Paranormal Wäinverpackung by Estudio Maba

Paranormal Wäinverpackung by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Paranormal Wäinverpackung

by Estudio Maba

Client: Bodegas Baron

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #102634

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Colors

The Design

About Paranormal Wäinverpackung

Paranormal ass en Verpackungsdesign fir eng Famill vu Wäiner, déi a Bordeaux- a Burgund-Fläsche presentéiert ginn. D'grafescht Thema baséiert op komeschen an onerkläerte Phänomener, déi mat Mystère an Ironie behandelt ginn. Detailléiert digital Gravure erënneren un al Alchimie-Bicher an antik Kodexen. D'Schrëften si mat engem alen an onpräzisen Ausgesinn gezeechent, ähnlech wéi manuellen Drock. All Etikett ass aus Kotengspabeier mat héijem Relief, Prägung a Lackstrécher gemaach. Den Design ass geduecht fir laang ze halen an nei Geschichte fir all Joergang oder Drauwenzort z'erméiglechen.

The Recognition

About the A' Design Award an Gold

Paranormal Wäinverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Paranormal Wäinverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Paranormal Wäinverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba