Grundig Serenity Téihersteller by Mert Ali Bukulmez

Grundig Serenity Téihersteller by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Heemapparater Design Competition Category.

SëlwerHeemapparat· 2020

Grundig Serenity Téihersteller

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award an Sëlwer Winner in Heemapparat Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Téihersteller

Serenity ass eng zäitgenëssesch Téihändler déi sech op déi freedeg Benotzererfarung konzentréiert. De Projet konzentréiert sech meeschtens op ästhetesch Elementer an d'Benotzererfarung well d'Haaptziel proposéiert datt d'Produkt anescht wier wéi déi existent Produkter. D'Dock vun der Téihersteller ass méi kleng wéi de Kierper deen et erlaabt Produkt iwwer de Buedem ze kucken, déi eenzegaarteg Identitéit bréngt. Bëssen kromme Kierper kombinéiert mat geschnidden Uewerflächen ënnerstëtzt och déi eenzegaarteg Identitéit vum Produkt.

The Recognition

About the A' Design Award an Sëlwer

Grundig Serenity Téihersteller ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Grundig Serenity Téihersteller e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Grundig Serenity Téihersteller ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019