Dengo 80g Schockelasbar vum Brazil & Murgel Design Studio

D'Wierk Dengo 80g Schockelasbar vum Designer Brazil & Murgel Design Studio ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Gold an der Wettbewerbskategorie Iessen, Gedrénks a Kachkonscht Design.

GoldKachkonscht· 2020

Dengo 80g Schockelasbar

vum Brazil & Murgel Design Studio

Client: Dengo Chocolates

A' Design Award an Gold Gewënner an der Kategorie Kachkonscht

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Dengo 80g Schockelasbar

Dengo 80g ass eng Schockelasbar, déi fir Dengo Chocolates entworf gouf. Déi skulptural Form stellt Elementer vum Atlantesche Bësch zu Bahia, Brasilien, duer, wou de Kakao geerntet gëtt, wéi dréche Blieder, Blattwierk a Somen. Gebuede Flächen kombinéieren zweedimensional an dreidimensional Linnen, sou datt de poléierte Finish d'Liicht iwwer d'ganz Bar reflektéiert. D'Bar gëtt a Polycarbonat-Formen hiergestallt, déi aus CNC-gefräiste Aluminiumsschabloune gemaach sinn an déi déi fein Linnen a Kéieren erhalen. Déi variéiert Déckt suergt fir e knacktege Broch, wann d'Bar gebrach gëtt.

D'Unerkennung

Iwwer den A' Design Award an Gold

Dengo 80g Schockelasbar ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Dengo 80g Schockelasbar eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Dengo 80g Schockelasbar erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensiounen & Verpackung: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tags: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Produktiounstechnologie: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Design Erausfuerderung: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Fuerschung: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiratioun: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projetdauer: The project took place in Sao Paulo, between May and October 2018.
Operatiounsablaf: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patenten: n/a
Teammemberen: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Bildnoweis: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato