The 15th Games of Jiangxi Poster by Qin He and Xinqing Li

The 15th Games of Jiangxi Poster by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

BronzeReklamm· 2021

The 15th Games of Jiangxi Poster

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award an Bronze Winner in Reklamm Category

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Verified Award Winner

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Colors

The Design

About The 15th Games of Jiangxi Poster

Déi 15. Spiller vu Jiangxi si eng Serie vu Posteren, déi fir e provinziellt Sportsevenement zu Jingdezhen, enger Stad déi fir hir Keramik bekannt ass, entworf goufen. Déi Posteren verbannen d'Keramikkultur mat Sportselementer. Keramikstécker ersetzen d'ursprénglech Sportsartikelen an all Bild, wat eng eegen visuell Stëmmung erschaaft. D'Serie gouf mat Fotografie a Bildbeaarbechtungssoftware realiséiert, andeems Keramik- a Sportsmaterialien zu enger eenzeger Kompositioun kombinéiert goufen. All Poster mësst 700 op 1000 Millimeter a gëtt als Aussewerbung ausgestallt. D'Design verbënnt traditionellt Handwierk mat modernem Sport a fördert déi lokal urban Kultur.

The Recognition

About the A' Design Award an Bronze

The 15th Games of Jiangxi Poster ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The 15th Games of Jiangxi Poster e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The 15th Games of Jiangxi Poster erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.