Platin Film · 2020
The Simplest Happiness Kommerziell Animatioun
by Yen C Chen
- A' Design Award an Platin 2020 in Film
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Kommerziell Animatioun
Am chineseschen Zodiac ass 2019 d'Joer vum Schwäin, sou datt Yen C de geschnittene Schwäin entworf huet, an et ass e Pun a "ville waarme Filmer" op Chinesesch. Déi glécklech Charaktere sinn am Aklang mat dem Bild vum Kanal a mat de gléckleche Gefiller, déi de Kanal säi Publikum wëll ginn. De Video ass d'Kombinatioun vu véier Filmer Elementer. Kanner déi spillen kënnen am Beschten pure Gléck weisen, an hoffen datt de Publikum datselwecht Gefill huet de Film ze kucken.
About the A' Design Award an Platin
The Simplest Happiness Kommerziell Animatioun ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. The Simplest Happiness Kommerziell Animatioun weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. The Simplest Happiness Kommerziell Animatioun ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
