Portal Beoplay Werbekampagne vum Kutuko Studio

D'Wierk Portal Beoplay Werbekampagne vum Designer Kutuko Studio ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Platin an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

PlatinFilm· 2023

Portal Beoplay Werbekampagne

vum Kutuko Studio

Client: Kutuko Studio SL

A' Design Award an Platin Gewënner an der Kategorie Film

2,488,529

Verifizéierte Präisgewënner

Präisstatus fir #144874 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Portal Beoplay Werbekampagne

Et ass eng Kampagne fir seng Beoplay Portal Kopfhörer ze promoten. D'Streamer hunn d'Produktioun gedeelt fir et viral ze maachen. Ënnert der Fuerderung Sound déi Är Welt formt, hu se misse 5 Szenarie kreéieren, déi op Kategorien vun der Videospillindustrie bezeechent ginn. Zousätzlech fir e groussen visuellen Impakt ze hunn, gouf d'Erfahrung op e Concours erhéicht fir d'Plaz vun fetischen Objeten, déi an all Frame verstoppt sinn. D'Team gouf mat engem Multi-Szenario-Design konfrontéiert, an deem de Protagonist de Produkt war an d'Erfahrung fir et ze benotzen.

D'Unerkennung

Iwwer den A' Design Award an Platin

Portal Beoplay Werbekampagne ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Portal Beoplay Werbekampagne weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Portal Beoplay Werbekampagne ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensiounen & Verpackung: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Produktiounstechnologie: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Design Erausfuerderung: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Fuerschung: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiratioun: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Projetdauer: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Operatiounsablaf: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenten: Kutuko Studio SL
Teammemberen: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Bildnoweis: Boutique Visual Kutuko Studio, Beoplay Portal, 2022