Plaza del Sol Snacksverpackung by Estudio Maba

Plaza del Sol Snacksverpackung by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Plaza del Sol Snacksverpackung

by Estudio Maba

Client: Plaza del Sol

A' Design Award an Bronze Winner in Verpackung Category

15,217

Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Snacksverpackung

Plaza del Sol ass en Verpackungsdesign fir Zäitéiten Chipstüten. D'Grafiken baséieren op folkloristesche Motiver a Souveniren, déi een a spuenesche Tourismusstied fënnt, a dës Referenzen ginn op eng zäitgenëssesch Aart a Weis mat Humor presentéiert. All Flow-Pack erzielt eng kuerz Geschicht, déi aus Souvenirartikelen opgebaut ass, mat der Absicht, de Kaeufer zum Laachen ze bréngen. D'Biller ginn duerch Still-Life-Fotografie an engem arrangéierten Set geschaf, an d'Téiten ginn duerch Flexodrock hiergestallt. All Tut mësst 195 mol 320 Millimeter.

The Recognition

About the A' Design Award an Bronze

Plaza del Sol Snacksverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Plaza del Sol Snacksverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Plaza del Sol Snacksverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba