Pure Jus Verpakung by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Pure Jus Verpakung

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award an Sëlwer Winner in Verpackung Category

49,059

Verified Award Winner

Verify Award Status for #104871

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Jus Verpakung

D'Basis fir d'Konzept vu Pure Juice ass en emotionalen Element. De entwéckelte Numm- an Designskonzept zielt fir d'Gefiller an Emotiounen vum Client, si déngen den Zweck d'Persoun ze stoppen direkt niewend dem erfuerderleche Regal a maachen et aus der Villzuel vun anere Marken erauszesichen. De Package dréckt d'Effekter vun Uebstenextrakter aus, déi faarweg Muster direkt op enger Glasfläsch gedréckt, déi an der Form vu Friichten ausgesäit. Et betount visuell d'Bild vun natierlechen Produkter.

The Recognition

About the A' Design Award an Sëlwer

Pure Jus Verpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Pure Jus Verpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Pure Jus Verpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging: 55 mm x 55mm x 200 mm
Tags: Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology: Glass
Design Challenge: Printing something on the curved bottle requires quite a high technique and was a challenge.
Research: Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration: This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members: azadeh gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018