Oulevi Packaging Design Bierverpackung by Zhangyong Hou

Oulevi Packaging Design Bierverpackung by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Oulevi Packaging Design Bierverpackung

by Zhangyong Hou

Client: Oulevi

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #106057

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Colors

The Design

About Oulevi Packaging Design Bierverpackung

Oulevi ass e Verpackungsdesign fir Fassbier. De Behälter ass eng Dous aus rostfräiem Stol mat engem Netto-Inhalt vun engem Liter an enger flacher Entwécklungsgréisst vun 274 mm Längt a 193 mm Héicht. D'gedréckte Grafik bild d'Konturen vun engem Béierglas. Illustratiounen weisen den Urspronk vun de Rohstoffer, dat heescht Gerst aus Australien, Hefe aus Nordeuropa a Hopfen aus Nordamerika. D'Glassymbol hëlleft de Konsumenten, d'Marque vu Weitem z'erkennen. D'Zil vum Design ass et, d'Geschicht vum Produit kloer am Regal ze presentéieren.

The Recognition

About the A' Design Award an Eisen

Oulevi Packaging Design Bierverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Oulevi Packaging Design Bierverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Oulevi Packaging Design Bierverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou