Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung by Yang Zhang

Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award an Eisen Winner in Verpackung Category

10,808
Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung

D'Mi Transformers Optimus Prime Verpackung ass eng Pabeierverpackung, déi fir e Building Block Spillzeug entwéckelt gouf. D'Front vun der Këscht weist dat zesummegesat Produkt, sou datt d'Form an d'beweeglech Deeler fir d'Keefer kloer sinn. De minimalistesche Stil an d'Faarfschema reflektéieren de Charakter vum Spillzeug. D'Display- a Verpackungsfunktiounen sinn a Kombinatioun an enger eenzeger Struktur. Den ieweschten Deckel geet op fir Schichte vu Puchen mat Blöck ze weisen. Déi ënnescht Këscht geet op béide Säiten op a formt separat Opbewahrungskëschten. D'Deeler kënnen no Typ sortéiert ginn, an d'Këscht kann fir den Dagesgebrauch als Opbewahrung nach weider benotzt ginn.

The Recognition

About the A' Design Award an Eisen

Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Mi Transformers Optimus Prime Packaging Building Block Spillzeug Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao