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The Enchanted Forest Verpackung by Elena Gamalova

The Enchanted Forest Verpackung by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Verpackungsdesign Competition Category.


GoldVerpackung· 2021

The Enchanted Forest Verpackung

by Elena Gamalova

Client: Pagane studio

A' Design Award an Gold Winner in Verpackung Category

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The Design

About The Enchanted Forest Verpackung

Etikett a Verpackungsdesign fir Blue Lagoon Brennerei, Neikaledonien eng kleng Brennerei vun den Inselen, an hir Rummfläsch, The Enchanted Forest. Et ass eng eenzegaarteg gebastelt wäiss Rum charakteriséiert duerch sanft Vanille Aromen, destilléiert aus enger Vielfalt vun Zockerrouer produzéiert vu Baueren a Südkaledonien. D'Zil war e Labeldesign ze kreéieren deen d'Qualitéit vun der Mark vermëttelt an eng emotional Bindung mat de Clienten an engem héich kompetitive Maart erstellt. Am Gesamtgefill vun der Verpackung geet et ëm d'Verbindung vun Traditioun a Modernitéit.

The Recognition

About the A' Design Award an Gold

The Enchanted Forest Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt The Enchanted Forest Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. The Enchanted Forest Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
Dimensions & Packaging
Height 210 mm x Diameter 12 mm
Tags
spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
Production Technology
Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.
Design Challenge
The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
Research
This design comes from a detailed observation of the manufacturer identification.
Inspiration
The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.
Project Duration
The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
Operation Flow
It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
Patents
Copyrights belong to Elena Gamalova, 2020.

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