Town Longquan Tower Liquor Verpakung by Jin Tao He

Town Longquan Tower Liquor Verpakung by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Limitéiert Editioun a Personaliséiert Design Competition Category.

BronzeLimitéiert Editioun· 2021

Town Longquan Tower Liquor Verpakung

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award an Bronze Winner in Limitéiert Editioun Category

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Verified Award Winner

Verify Award Status for #107515

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Verpakung

Den Design benotzt d'Konzept vum Tuerm fir de kreativen auszeféieren, do eenzegaartege Fläsch-geformte Wäin iwwerlagert an en Tuerm, a China gëtt et "keng dräi ouni Fest" an deem d'Bedeitung vu méi wéi dräi, zwee Frënn, Wäin drénken ass net schéin. Eng Persoun, déi an der Meditatioun uewen op engem Flaschendeckel sëtzt, heescht datt de Wäin net nëmme fir d'Erliichterung vu Leed ass, awer och fir Introspektioun duerch Wäindegustatioun.

The Recognition

About the A' Design Award an Bronze

Town Longquan Tower Liquor Verpakung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Town Longquan Tower Liquor Verpakung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Town Longquan Tower Liquor Verpakung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO