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600th Anniversary Temple of Heaven Likör Verpackung by Jiuzhou Li

600th Anniversary Temple of Heaven Likör Verpackung by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.


EisenVerpackung· 2021

600th Anniversary Temple of Heaven Likör Verpackung

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

A' Design Award an Eisen Winner in Verpackung Category

16,658

Verified Award Winner

Verify Award Status for #108746

Colors

The Design

About 600th Anniversary Temple of Heaven Likör Verpackung

Den Tempel vum Himmel zu Peking, China huet eng Geschicht vu 600 Joer. Fir dës onvergiesslech 600 Joer gouf e Grupp vu Commemorative White Spirits entworf. Den Ausdrockmodus ass modern an enthält Traditioun. Dat antikt chinesescht Konzept vum "Ronn Himmel a Quadrat Äerd" ass gutt an dësem Design reflektéiert. Jiddereen huet gutt Erwaardungen, grad wéi an den Tempel vum Himmel goen fir Gott ze bidden, hoffen All Eck vun der Welt, Stabilitéit a Räichtum, Joer fir Joer, Fir ëmmer Fridden.

The Recognition

About the A' Design Award an Eisen

600th Anniversary Temple of Heaven Likör Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt 600th Anniversary Temple of Heaven Likör Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. 600th Anniversary Temple of Heaven Likör Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging
Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags
product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology
Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge
The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research
The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration
2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections?Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration
The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow
The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.

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