Snow Time Wäin by Evan Chen and Ziming Guo

Snow Time Wäin by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Snow Time Wäin

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award an Sëlwer Winner in Verpackung Category

23,375

Verified Award Winner

Verify Award Status for #109885

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time Wäin

Gu Yue Long Shan ass déi gréisst Grupp vun traditionellem giele Wäin a China, gegrënnt am Joer 1664. Dat neit Produkt, dat si fir Gu Yue Long Shan geschaaft hunn, vermëttelt d'Iddi vum genéissleche laangsamme Moment. D'grafesch Design baséiert op de Konzepter vu Waasser, Schnéi, Kläiwenräis an Zäit, déi wesentlech fir giele Wäin sinn, a stellt déi lokal Bierger a Gewässer duer fir e komplett Bild ze bilden.

The Recognition

About the A' Design Award an Sëlwer

Snow Time Wäin ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Snow Time Wäin e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Snow Time Wäin ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang