Landscape Cadeau-Këscht by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Landscape Cadeau-Këscht

by JiaXin Qiu

Client: Artaste

A' Design Award an Sëlwer Winner in Verpackung Category

25,946

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Cadeau-Këscht

Landscape ass eng Cadeau-Këscht, déi fir traditionell chinesesch Moundkuchen entworf gouf. D'Verpackung weist eng Zeen mat Wellen, Bierger an dem Mound, mat engem Kanéngchen aus der chinesescher Mythologie, dat am Mier leeft. D'Bierger benotzen déi traditionell chinesesch Faarf Danxia. Déi dräidimensional Zeen ass aus flaachen Pabeierschichte gebaut, an all Schicht gëtt op enger gläicher Distanz vu vir no hanne plazéiert. De Pabeier gëtt gedréckt an dann am Detail mam Laser graviert. Schubladen um Sockel halen d'Moundkuchen, a weider Schubladen an der Zeen halen Messeren a Forschetten. D'Benotzung vu Pabeier hält d'Produktiounskäschte niddreg.

The Recognition

About the A' Design Award an Sëlwer

Landscape Cadeau-Këscht ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Landscape Cadeau-Këscht e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Landscape Cadeau-Këscht ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.