Renata-A Primärfunktioun: Shampoo-Verpackung by Hsiao Che Hou

Renata-A Primärfunktioun: Shampoo-Verpackung by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Renata-A Primärfunktioun: Shampoo-Verpackung

by Hsiao Che Hou

Client: Renata

A' Design Award an Sëlwer Winner in Verpackung Category

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Colors

The Design

About Renata-A Primärfunktioun: Shampoo-Verpackung

Renata-A ass eng Shampoo-Fläsch, déi fir eng Haarpfleeg-Mark entworf gouf. De Fläschekierper gëtt aus engem biobaséierte Material hiergestallt, dat aus ewechgeworfenen Téistengele produzéiert gëtt, déi bei Téibaueren zu Taiwan gesammelt goufen. D'Material ersetzt 40 Prozent vum petrochemesche Plastik an hëlleft, d'CO2-Emissiounen ze reduzéieren. D'Fläsch ass sou dauerhaft wéi konventionell Plastikbehälter, ka recycléiert ginn a setzt no der Verbrennung keng gëfteg Substanzen an de Buedem fräi. D'Verpackung enthält e Shampoo, dee mat chinnesesche Kraiderextrakter hiergestallt gëtt, an den Design spigelt d'Theema vun der Regeneratioun erëm.

The Recognition

About the A' Design Award an Sëlwer

Renata-A Primärfunktioun: Shampoo-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Renata-A Primärfunktioun: Shampoo-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Renata-A Primärfunktioun: Shampoo-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU