Germain Robin California Brandy Flaschenetikett, Markenidentitéit by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2021
Germain Robin California Brandy Flaschenetikett, Markenidentitéit
Client: E&J Gallo
A' Design Award an Bronze Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #112020The Design
About Germain Robin California Brandy Flaschenetikett, Markenidentitéit
Germain-Robin California Brandy ass eng Markenidentitéit an en Etikettendesign fir eng Bottle vun engem Brandy deen a Kalifornien hiergestallt gëtt. D'visuell Identitéit ass kloer a schlicht a spigelt de schnërkellosen awer kompromësslosen Charakter vun der Marque wider. D'Logotyp stapelt déi zwee Nimm vun de Grënner iwwereneen, getrennt duerch eng dënn Linn, fir e Gläichgewiicht tëscht Fantasie a Strenge bei der Ëmsetzung auszedrécken. De California Alembic Brandy dréit en Etikett aus wäissem, handwierklech verschafftem Pabeier, dee d'Variant a Rout uweist, mat enger präziser Beschreiwung vun den Destillatiouns- an Alterungsmethoden.
The Recognition
About the A' Design Award an Bronze
Germain Robin California Brandy Flaschenetikett, Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Germain Robin California Brandy Flaschenetikett, Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Germain Robin California Brandy Flaschenetikett, Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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