Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2021

Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung

Hotel New Grand Ready-to-eat Meals ass en Verpackungsdesign fir preparéiert Iessen, dorënner Rëndfleesch-Curry, Poulet-Curry an Napolitan-Nuddelenzooss. D'Këscht ass aus Karton gemaach a benotzt de Motiv vun engem Kachdëppen als hire graphesche Haaptelement. Dat minimalistescht Design verzicht op Illustratiounen a Liewensmëttelfotoen, déi een dacks op Verpackunge vu preparéiertem Iessen gesäit. D'Intentioun ass, d'Traditioun an de Prestige vun engem klasseschen Hotel zu Yokohama mat engem Hauch vu Witz ze vermëttelen. D'Verpackung passt fir Iessen doheem a gëtt och als Kaddo gewielt.

The Recognition

About the A' Design Award an Gold

Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Hotel New Grand Ready-to-eat Meals Liewensmëttelverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.