The Rice of Friendship Geschenkbox-Verpackung by Xiaoning You

The Rice of Friendship Geschenkbox-Verpackung by Xiaoning You is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

The Rice of Friendship Geschenkbox-Verpackung

by Xiaoning You

Client: Zhimao Rice

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #115327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Rice of Friendship Geschenkbox-Verpackung

Den Rice of Friendship ass en Design fir eng Geschenkverpackung fir Wuchang-Räis aus Heilongjiang, China. Déi äusser Këscht enthält 3 Kilogramm Räis, opgedeelt an sechs méi kleng Këschten mat jeweils 500 Gramm, sou datt onopgemaach Këschte liicht ze lagere bleiwen. Verstoppte Magnéiten, déi an Duerchgangslächer an der Këscht an am Deckel agesat sinn, bilden e Schloss, dat en zoufällegt Opgoen a Kratzer beim Transport verhënnert. Déi gedréckte Illustratioun weist zwou Figuren, déi duerch Bierger a Flëss getrennt sinn, an een deen anere mat traditionelle chinesesche Gesten begréissen. De grafeschen Stil erënnert un d'klassesch chinesesch Landschaftsmoolerei an dréckt Frëndschaft aus.

The Recognition

About the A' Design Award an Bronze

The Rice of Friendship Geschenkbox-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The Rice of Friendship Geschenkbox-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The Rice of Friendship Geschenkbox-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensions & Packaging: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tags: Wuchang City, rice, package,
Production Technology: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Design Challenge: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Research: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiration: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Project Duration: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Operation Flow: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patents: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Team Members: Designer: Xiaoning You
Copywriter: Haiqi Wang
Image Credits: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.