Time Gesiichtsmask-Verpakung by Jie Yang

Time Gesiichtsmask-Verpakung by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Time Gesiichtsmask-Verpakung

by Jie Yang

Client: Decelent

A' Design Award an Sëlwer Winner in Verpackung Category

22,124
Verified Award Winner
Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Gesiichtsmask-Verpakung

Time ass e Verpakungsdesign fir eng feuchtegkeetsspendend Gesiichtsmask. D'Këscht mécht sech op wéi e Buch, sou datt d'Säiten vun der éischter bis zur leschter ëmgeblädert kënne ginn. D'Konschtwierk benotzt eng Waasserbéischt aus der aler chinesescher Mythologie an Faarwen, déi vun den Dunhuang-Wandmolereien geholl goufen. D'Aussenverpakung ass 200 mm laang, 110 mm breet an 50 mm déck. Als Haaptmaterial gëtt ofbaubart Pabeier benotzt. Eng UV-Ophellungsbehandlung an e widderholl Präegen bréngen e Kontrast an den donkelen Hannergrond. Den Design verbënnt d'traditionell Kultur mat enger moderner Kosmetiksmark.

The Recognition

About the A' Design Award an Sëlwer

Time Gesiichtsmask-Verpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Time Gesiichtsmask-Verpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Time Gesiichtsmask-Verpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang