Mr Baldie Kichelchen-Verpackung by Mutian Yu

Mr Baldie Kichelchen-Verpackung by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

Mr Baldie Kichelchen-Verpackung

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Kichelchen-Verpackung

Mr Baldie ass e Kichelchen-Verpackungsdesign, dat gesiichtsförmeg Kichelcher an Schokoladesauce enthält. D'Set enthält dräi Geschmacksrichtungen: Äerdbier, Mocha an Original. All Kichelchen ass an der Form vun engem Gesiicht ouni Hoer geformt. Duerch déi bäigefügte Schokoladesauce kann d'Kichelchen dekoréiert ginn, andeems een et andropt. Op dës Aart a Weis kann eng Frisur, e Schnauzbaart oder e Kannbaart derbäigesat ginn. D'Verpackung ass aus Wäissblech gemaach a mësst 310 mol 310 mol 60 Millimeter. D'Design behandelt d'Naschen als eng gemeinsam a spilleresch Erfahrung, anstatt als eng einfach Molzecht.

The Recognition

About the A' Design Award an Bronze

Mr Baldie Kichelchen-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mr Baldie Kichelchen-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mr Baldie Kichelchen-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.