Fenyangwang Primärfunktioun: Spirituosen-Verpackung by Neptune Team

Fenyangwang Primärfunktioun: Spirituosen-Verpackung by Neptune Team is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Fenyangwang Primärfunktioun: Spirituosen-Verpackung

by Neptune Team

Client: Neptune Team

A' Design Award an Sëlwer Winner in Verpackung Category

22,447

Verified Award Winner

Verify Award Status for #117401

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenyangwang Primärfunktioun: Spirituosen-Verpackung

Fenyangwang ass eng Spirituosen-Verpackung, déi fir den drësseg-jährege Jubiläum vun enger chineesescher Brennerei entworf gouf. D'Design baséiert op dem chineesesche Kalenner, engem alldeeglechen Instrument fir d'Zäit am Liewen an an der Aarbecht festzehalen. All Dag gëtt eng Säit erofgerappt fir d'Ukommen vun engem neien Dag ze markéieren. Op dëser Verpackung ginn d'Kalennersäite vu virun drësseg Joer un hirer Plaz gehal an weisen d'Datum vun der Braueren an engem Retro-Stil. D'Këscht ass aus Kartong gemaach a mat Drucktechnologie fäerdeggestallt. D'Gréisst ass 145 op 90 op 235 Millimeter. D'Zil ass et, drësseg Joer Erfahrung auszedrécken.

The Recognition

About the A' Design Award an Sëlwer

Fenyangwang Primärfunktioun: Spirituosen-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Fenyangwang Primärfunktioun: Spirituosen-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Fenyangwang Primärfunktioun: Spirituosen-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Dimensions & Packaging: 145mm*90mm*235mm
Tags: Liquor, packaging, liquor packaging, creative packaging
Production Technology: Cardboard box，Printing technology
Design Challenge: Visual symbolization
Research: The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
Inspiration: The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
Project Duration: Start in October 2020 and finish in December 2020
Operation Flow: Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
Team Members: Bxl Neptune Team