BonBonne Nuit Bonbonverpackung by Ka Wai Tsun

BonBonne Nuit Bonbonverpackung by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

BonBonne Nuit Bonbonverpackung

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award an Eisen Winner in Verpackung Category

11,073
Verified Award Winner
Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Bonbonverpackung

BonBonne Nuit ass eng Verpackungsdesign-Serie fir Bonbonen. Den Numm kombinéiert zwee franséisch Wierder, bon bon, wat Bonbon bedeit, a bonne nuit, wat gutt Nuecht bedeit. D'Konzept invitéiert d'Clienten hir eege luzid Dreem ze schmaachen. D'Verpackungen benotzen e Montage-Stil, deen surrealistesch Elementer zesummebréngt. Well luzid Dreem kontrolléierbar sinn, suggeréiert d'Geschicht op all Verpackung e Wonsch, deen d'Leit warscheinlech hunn. D'konzeptuell Produktnimm sollen imaginativ Szenen am Kapp ausléisen. D'Serie enthält dräi Bäidel, dräi kleng ronn Këschten an zwou rechteckeg Këschte mat Handgrëff.

The Recognition

About the A' Design Award an Eisen

BonBonne Nuit Bonbonverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt BonBonne Nuit Bonbonverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. BonBonne Nuit Bonbonverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.