Xixia King Wäin by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

Xixia King Wäin

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King Wäin

Et ass e Verpackungsdesign vu Wäin. D'Form vum Wäinsetikett ass en Eechefaass. De goldene Deel ass wéi de Wäin, deen lues aus dem Faass erof an eng Glassform fléisst. Wann een d'Wäinfläsch hält, ass et grad wéi wann een e goldent Glas an der Hand hält. D'Mustere mat der konkaver a konvexer Textur um Etikett kommen vu Fielsmolereien. D'Markeschreifzort vum Xixia King ass am Stil vun den antike Xixia Zeeche gestallt, wat staark regional kulturell Charakteristike huet.

The Recognition

About the A' Design Award an Bronze

Xixia King Wäin ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Xixia King Wäin e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Xixia King Wäin erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release