Constellation Feierzäit-Verpackung vum Sunhwa Lee and Wenyuan Chen

D'Wierk Constellation Feierzäit-Verpackung vum Designer Sunhwa Lee and Wenyuan Chen ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2021

Constellation Feierzäit-Verpackung

vum Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Verpackung

31,784

Verifizéierte Präisgewënner

Präisstatus fir #119120 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Constellation Feierzäit-Verpackung

Constellation ass en Verpackungsdesign an limitéierter Editioun fir Sammlerfeierzäiten. D'Verpackung liicht duerch kleng Punkten op hirer Uewerfläch, an d'Luuchte kënnen eng no der anerer ugeschalt ginn, fir verschidden Zodiaczeechen ze bilden. Um Enn vum Effekt ginn d'Luuchte lues an an aus. De Liichteffekt ass mat engem USB-Kabel opluedbar an hält zwielef Stonnen, wann e voll opgelueden ass. D'Feierzäiten halen duerch Magneten un der bannenzeger Verpackung, sou datt d'Këscht och als Display benotzt ka ginn. Eng verstoppten dräieckeg Stäip klappt hannen eraus, fir datt d'Verpackung oprecht steet. Pabeier ass d'Haaptmaterial dat benotzt gouf.

D'Unerkennung

Iwwer den A' Design Award an Gold

Constellation Feierzäit-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Constellation Feierzäit-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Constellation Feierzäit-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensiounen & Verpackung: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Produktiounstechnologie: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Erausfuerderung: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Fuerschung: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiratioun: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Projetdauer: The project started in April 2020 and launched in February 2021 in China.
Operatiounsablaf: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patenten: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Teammemberen: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen