Mminni Verpackung fir Alkoholesch Gedrénks vum Wen Liu, Qiumin Chen and Weijie Kang

D'Wierk Mminni Verpackung fir Alkoholesch Gedrénks vum Designer Wen Liu, Qiumin Chen and Weijie Kang ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2021

Mminni Verpackung fir Alkoholesch Gedrénks

vum Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #119485 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mminni Verpackung fir Alkoholesch Gedrénks

Mminni ass en Verpackungsdesign fir e Brandy, dee fir jonk Konsumenten entwéckelt gouf. De Set enthält e Basiswäin, e verschniddene Wäin an eng Rei vu Mixinstrumenter, sou datt e perséinleche Goût preparéiert ka ginn, ouni extra Produkter ze kafen. De Buschtaf X steet fir dat Onbekannt a fir oppe Méiglechkeeten, an d'Faarf gëtt benotzt, fir de Produkt vum traditionellen Ausgesi vum Brandy ewechzebréngen. D'Fläsche si aus Glas mat engem dekorative Brennprozess gemaach, an d'Këscht gëtt duerch Plastiksformen hiergestallt. De Set moosst 198,8 op 122,8 op 122,8 Millimeter.

D'Unerkennung

Iwwer den A' Design Award an Gold

Mminni Verpackung fir Alkoholesch Gedrénks ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Mminni Verpackung fir Alkoholesch Gedrénks eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Mminni Verpackung fir Alkoholesch Gedrénks erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensiounen & Verpackung: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Produktiounstechnologie: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Erausfuerderung: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Fuerschung: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiratioun: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Projetdauer: 2020.02~2020.05 Shenzhen, China
Operatiounsablaf: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Teammemberen: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang