Nianfenyuanjiang Liquor-Verpackung by Dai Longfeng

Nianfenyuanjiang Liquor-Verpackung by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Nianfenyuanjiang Liquor-Verpackung

by Dai Longfeng

A' Design Award an Bronze Winner in Verpackung Category

18,105

Verified Award Winner

Verify Award Status for #119491

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nianfenyuanjiang Liquor-Verpackung

Nianfenyuanjiang ass e Verpackungsdesign fir e Likör, deen zu Bozhou, China, hiergestallt gëtt. Den Design hëlt Bambusstreife, e traditionellt chinesescht Schreifmedium, als Ausgangspunkt. Klassesch Zitater aus dem Tao Te King, dem Buch geschriwwen vum Philosoph Laozi, dee zu Bozhou gebuer gouf, sinn op den Uewerflächen ugebruecht. D'Këscht mooss 350 mol 120 mol 280 Millimeter a benotzt eng konventionell Opemaachstruktur, déi sech fir Massenproduktioun eegent an d'Produkt schützt. Pabeier mat engem Holz-Imitatiounseffekt ersetzt Holz an ënnerstëtzt den Ëmweltschutz.

The Recognition

About the A' Design Award an Bronze

Nianfenyuanjiang Liquor-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Nianfenyuanjiang Liquor-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Nianfenyuanjiang Liquor-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging: 350X120X280
Tags: Chinese culture，Chinese liquor，Environmental protection imitation wood material
Production Technology: Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge: The real degree of imitation wood is a big challenge.
Research: The combination of traditional Chinese culture and modern craftsmanship.
Inspiration: Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration: March 2023,Shenzhen, China.
Operation Flow: Conventional open box type,It is conducive to mass production and product protection.
Image Credits: Longfeng Dai