Genki Forest Sprudelwaasser-Fläschverpackung by Genki Forest

Genki Forest Sprudelwaasser-Fläschverpackung by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Genki Forest Sprudelwaasser-Fläschverpackung

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #119724

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Genki Forest Sprudelwaasser-Fläschverpackung

Genki Forest ass en Design fir eng Fläschverpackung fir Sprudelwaasser. D'Fläsch besteet aus PET, engem liichte a transparente Plastik, dee stoussfest ass an hëlleft, Kuelendioxid dran ze halen. En groussen, schwaarze chinesesche Schrëftzeeche, deen sech un traditioneller Kalligraphie inspiréiert, sëtzt op enger breeder wäisser Fläch, wat dem Etikett en einfachen a modernen Look gëtt. D'Kontur vun der Fläsch ass fléissend, an déi schmuelst Sektioun läit do, wou d'Hand se hält, wat de Grëff komfortabel mécht. Op der Schëller ass e Rank aus konkave Dräieck, an de Verschloss ass mat engem Pfeil fir d'Opmaachen bedréckt. D'Fläsch mëcht 67,3 mm an der Breet an 209,25 mm an der Héicht aus.

The Recognition

About the A' Design Award an Eisen

Genki Forest Sprudelwaasser-Fläschverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Genki Forest Sprudelwaasser-Fläschverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Genki Forest Sprudelwaasser-Fläschverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai