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Wa Lana Waqfa Brand Politesch TV-Show by Rami Yaser Hosni

Wa Lana Waqfa Brand Politesch TV-Show by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.


EisenReklamm· 2021

Wa Lana Waqfa Brand Politesch TV-Show

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award an Eisen Winner in Reklamm Category

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Verified Award Winner

Verify Award Status for #119930

Colors

The Design

About Wa Lana Waqfa Brand Politesch TV-Show

Wa Lana Waqfa (loosst eis pausen) ass eng deeglech politesch Sendung déi sech op aktuell Noriichten konzentréiert. Si beleicht en Noriichtenevent an analyséiert en an der Déift. D'Designteam huet e komplette Rebrand gemaach (Opener, Studio, In-Show-Grafiken, Promo..) fir d'Konzept vun der Sendung wierklech ze reflektéieren, deen sech ëm d'"Beliichtung" an d'"Stoppen" bei engem bestëmmte Thema dréit. Den éischte Buschtaf am Numm vun der Sendung beleicht den éischte Buschtaf vum zweete Wuert, fir d'Botschaft vun der Beliichtung an Ënnersichung ze vermëttelen. Déi verlängert Linn um Enn vum zweete Wuert representéiert eng Paus (den Numm vun der Sendung).

The Recognition

About the A' Design Award an Eisen

Wa Lana Waqfa Brand Politesch TV-Show ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Wa Lana Waqfa Brand Politesch TV-Show eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Wa Lana Waqfa Brand Politesch TV-Show gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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