Organic Wäin-Etikett by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2021

Organic Wäin-Etikett

by Ximena Ureta

Client: MontGras

A' Design Award an Gold Winner in Verpackung Category

32,969
Verified Award Winner
Verify Award Status for #120237

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Organic Wäin-Etikett

Organic ass en Etiketten-Design fir Wäin, dat fir eng zertifizéiert biologesch a vegan Wäinmark entworf gouf. D'Etikett ass vum selbststänneg funktionéierenden Ökosystem vu biologesche Wéngerten inspiréiert, déi ouni Chemikalien oder synthetesch Produkter ugebaut ginn. Dëst natierlecht Gläichgewiicht schützt d'Rief virun Schädlingen a Krankheeten an ënnerstëtzt d'Gesondheet vun den Drauwen. D'Etikett gëtt op recycléiertem zertifizéiertem Pabeier a véier Spezialfaarwen gedréckt, mat Digital-Offset, Sérigraphie-Finitiounen an engem Schutzlack. Gedréckte Reliefe ersetzen d'Metallprägung, sou datt metalliséiert Folie vermidde ginn.

The Recognition

About the A' Design Award an Gold

Organic Wäin-Etikett ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Organic Wäin-Etikett eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Organic Wäin-Etikett erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer