Solemici Packaging Verpackung fir Fleeschprodukter by Dmitry Kultygin

Solemici Packaging Verpackung fir Fleeschprodukter by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Solemici Packaging Verpackung fir Fleeschprodukter

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award an Sëlwer Winner in Verpackung Category

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The Design

About Solemici Packaging Verpackung fir Fleeschprodukter

Solemici ass en Verpackungsdesign fir italienesch Fleeschspezialitéiten wéi Salami a Prosciutto. Den Design vergläicht de Goût vum Produkt mat Meeschterwierker vun der Renaissancekonscht. D'Haaptverpackung ass eng Plastiksschuel, déi mat enger Marmertextur bedréckt ass. De Pabeierkopp gëtt mat Offsetdrock a Goldfoliestempel produzéiert, wat de Premiumcharakter vum Produkt ënnerstëtzt. D'Schuel moosst 225 mm an der Héicht an 123 mm an der Breet. Hell Faarwen a kontrastéierend Detailer hëllefen dem Produkt sech um Buttheksregal ofzehiewen. Den Design reflektéiert och de Respekt fir traditionell Produktiounsmethoden.

The Recognition

About the A' Design Award an Sëlwer

Solemici Packaging Verpackung fir Fleeschprodukter ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Solemici Packaging Verpackung fir Fleeschprodukter e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Solemici Packaging Verpackung fir Fleeschprodukter ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin