Luzhou Laojiao 1915 Liquorfläsch-Verpackung by Haijun Shen

Luzhou Laojiao 1915 Liquorfläsch-Verpackung by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Luzhou Laojiao 1915 Liquorfläsch-Verpackung

by Haijun Shen

Client: DIGA Creative design

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Liquorfläsch-Verpackung

Luzhou Laojiao 1915 ass eng Verpackung fir e chinesesche Baijiu-Schnaps. D'Fläsch huet d'Form vun engem Segelschëff, an déi visuell Symboler sinn aus der Jiangyang-Kaart vu Luzhou verfeinert. Déi gebogen Form bezitt sech op déi fléissend Flëssegkeet am Bannenraum a gëtt e komfortabelt Gefill an der Hand. D'Fläsch ass aus Glas mat opgesprayter Faarf an engem opgedroene Markenzeechen. D'Box ass mat Bronzéieren, Embossing an engem opgedroene Markenzeechen fäerdeggestallt. D'Verpackung mëscht 58 op 158 op 350 Millimeter. D'Zil ass e liichten a luxuriéise Look fir Drénker am Alter vun 30 bis 40 Joer, mat engem modernen High-End-Gefill dat de traditionelle Charakter behält.

The Recognition

About the A' Design Award an Sëlwer

Luzhou Laojiao 1915 Liquorfläsch-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Luzhou Laojiao 1915 Liquorfläsch-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Luzhou Laojiao 1915 Liquorfläsch-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin