Chef's Béieretikett by Ana Mrazek Lugarov

Chef's Béieretikett by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Chef's Béieretikett

by Ana Mrazek Lugarov

Client: atelier ANII

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #121561

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Colors

The Design

About Chef's Béieretikett

Buchtext: Chef's ass en Etikett, deen entwéckelt gouf fir e Kollaboratiounsbéier, deen vun engem Chef, engem Wënzer a Béierbrauer geschafe gouf. De Béier kombinéiert Charakteristike vu Béier a Wäin a ass fir de gehobenen Iessmaart geduecht. Den Etikett follegt d'visuell Sprooch vu Wäinetiketten duerch e minimalistesche Layout, héichwäerteg Materialien an eng eleganten Schrëftaart, déi souwuel modern wéi och klassesch ass. Déi traditionell Chef-Unifo — eng wäiss doppelbrëstesch Jackett mat schwaarze Knäpp — huet als Inspiratioun gedéngt, während eng gëllen Linn fir Verfeinerung steet. Offsetdrock, Goldfolie an dräidimensional Lack ginn op strukturéiertem, onbeschichtem Pabeier applizéiert.

The Recognition

About the A' Design Award an Eisen

Chef's Béieretikett ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Chef's Béieretikett eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Chef's Béieretikett gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions & Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tags: beer, beer label, minimalistic design, elegant, sophisticated, label design
Production Technology: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Design Challenge: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Research: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiration: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Project Duration: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Operation Flow: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.