Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen

Hankol ass en Verpackungsdesign fir e Schnaps mat Zoossegeschmaach. Den Numm bezitt sech op eng Persoun, déi couragéiert a frou drénkt, wat de mënschebezuene Geescht vun der Mark widderspigelt. D'Konzept staamt aus enger blannen Verkäschtung. Positiv an negativ Figuren gi kombinéiert, an d'Silhouette vum Grënner gëtt an d'negativ Form gesat, fir d'Iddi auszedrécken, dass een déi ursprénglech Intentioun net vergësst. Chineesesch Kalligraphie an e Seau gi bei der Schrëftaart benotzt. D'Baussebox ass aus ëmweltfrëndlechem EPP-Material gemaach, an e Metalllogo ass op der Virsäit agebaut.

The Recognition

About the A' Design Award an Sëlwer

Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Hankol Liquor Primärfunktioun: Verpackung fir Spirituosen ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020