Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung by Bold Brands

Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung

by Bold Brands

Client: Bold Brands

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung

Baltija ass eng Verpackungsserie fir eng Schockela-Kollektioun, déi an der baltescher Regioun verkaf gëtt. Den Numm kënnt vum litaueschen Wuert fir d'Ostséi, déi den Design inspiréiert huet. E Liichttuerm an eng Séisszen sinn an engem klasseschen viktorianesche Stil illustréiert, mat welleflëftege Formen, déi d'Beweegung vum Waasser suggeréieren. Et gi keng national Symboler benotzt, sou datt d'Verpackung déi ganz Regioun a net just ee Land duerstellt. En déiwe gréngleche Bléiton bréngt en verfengerten Erscheinungsbild. D'Këschten an d'Ëmschléi si aus Pabeier gemaach, mam Offsetdrock gedréckt, an mat mattem Lack a Koffer-Folie-Detailer verschéinert.

The Recognition

About the A' Design Award an Sëlwer

Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Baltija Chocolate Collection Primärfunktioun: Séisswueren-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus