Doritos One Kiss One Donation Digital Reklammecampagne vum Dennis Furniss

D'Wierk Doritos One Kiss One Donation Digital Reklammecampagne vum Designer Dennis Furniss ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

GoldReklamm· 2021

Doritos One Kiss One Donation Digital Reklammecampagne

vum Dennis Furniss

Client: Doritos

A' Design Award an Gold Gewënner an der Kategorie Reklamm

98,262

Verifizéierte Präisgewënner

Präisstatus fir #122993 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Doritos One Kiss One Donation Digital Reklammecampagne

One Kiss, One Donation ass eng digital Reklammecampagne, déi fir Doritos zur Ënnerstëtzung vun der LGBTQ-Communautéit erschaf gouf. D'Campagne huet d'Leit invitéiert, Fotoe vu sech selwer ze deelen, wéi si Frënn, Famill a Léifsten e Kuss ginn. All gedeelte Kuss gouf an eng finanziell Spend fir d'Communautéit ëmgewandelt. D'Campagne gouf iwwer Televisioun, sozial Medien, Online-Kanäl a Markenaktivatiounen duerchgefouert. Si war zwee Méint laang a Mexiko a Brasilien aktiv an huet Reaktiounen aus der ganzer Welt kritt. D'Zil war et, d'Leit an enger Zäit vu sozialer Distanzéierung matenee ze verbannen.

D'Unerkennung

Iwwer den A' Design Award an Gold

Doritos One Kiss One Donation Digital Reklammecampagne ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Doritos One Kiss One Donation Digital Reklammecampagne eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Doritos One Kiss One Donation Digital Reklammecampagne erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Dimensiounen & Verpackung: Does not apply
Tags: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Produktiounstechnologie: We leveraged a marketing mix of TV, social media, online, branded activations.
Design Erausfuerderung: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Fuerschung: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspiratioun: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Projetdauer: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Operatiounsablaf: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Teammemberen: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Bildnoweis: All images are property of PepsiCo International