Lavazza MilkUp Mëllechschaumer by Florian Seidl

Lavazza MilkUp Mëllechschaumer by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Heemapparater Design Competition Category.

SëlwerHeemapparat· 2021

Lavazza MilkUp Mëllechschaumer

by Florian Seidl

Client: Lavazza

A' Design Award an Sëlwer Winner in Heemapparat Category

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Verified Award Winner
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Colors

The Design

About Lavazza MilkUp Mëllechschaumer

MilkUp erlaabt Iech authentesch italienesch Cappuccino doheem ze genéissen. Roueg an effizient preparéiert verschidde Rezepter mat magnetescher Induktioun. Den eleganten Design besteet aus fett, faarweg an einfachen Elementer mat héichqualitativen Surfacen a Materialien. De Backlit "Stop a Go" Knäppche gëtt visuell duerch e faarwege Ring betount. De Becher ass aus Inox gemaach an huet keng intern bewegt Deeler. Et ass einfach mat der Hand oder an der Spullmaschinn ze botzen. Et huet kloer Marken fir Minimum a Maximum Niveauen op der bannen an en ergonomesche Grëff. De Whisk huet e spezielle Späicherberäich uewen um Deckel.

The Recognition

About the A' Design Award an Sëlwer

Lavazza MilkUp Mëllechschaumer ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Lavazza MilkUp Mëllechschaumer e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Lavazza MilkUp Mëllechschaumer ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza